Founded in 2016 in the heart of Plovdiv, Bulgaria, Pironetic is a fashion brand for activewear and athleisure lifestyle clothing.
Challenged by the dynamics of our intensive modern society, women are always on the run for finding the perfect balance between family, work, social and business life, striving in the same time to achieve the perfect modern looks.
The Pironetic brand holds the answer with a variety of sports and lifestyle clothing distinguished with a comfortable design and taste for style. The founders behind Pironetic are Bulgaria’s top tennis player Tsvetana Pironkova and Michail Mirchev.
Tsvetana Pironkova – Brand Creative Director
Tsvetana Pironkova (Tsvety) has been Bugaria’s most successful womens tennis player in the past ten years.In 2010 she became the first ever Bulgarian tennis player to reach the Wimbledon semifinals. 2014 brought Tsvety her first WTA title after defeating a series of world top ten players in Sydney, Australia. Her victory portfolio includes spectacular wins over Ana Ivanovic, Venus Williams, Victoria Azarenka, Elena Dementieva, Nadia Petrova, Li Na, Angelique Kerber, Petra Kvitova and many others.
Tsvetana has been playing tennis ever since she was 4 years old, becoming professional at the age of 14. Ever since she has been travelling and crossing the world several times per year in pursuit of craved victories and achievements on court. It is thanks to professional tennis that she has discovered so many new cultures and places and learnt a lot about herself. With a passionate love both for fashion and arts, Tsvety never misses a chance to visit a new museum, gallery, as well as to discover new fashion and sports brands wherever the world of tennis may bring her.
Tsvety depicts herself and blesses the Pironetic brand with three words – responsible, temperamental and brave.
Michail Mirchev – Brand CEO
While Tsvety backs the creative and emotional side of the Pironetic brand, Michail dedicates his business savvy and entrepreneurial experience combined with a balanced taste for style and perfectionism to the success of the new brand.
Sport marks an indispensable part of Michail’s everyday life. His junior and subsequently men’s talented footbal career was unfortunately set to an end at an early stage due to a bad injury. However, Michail remains forever grateful to professional sports for having taught him the lessons of hard work, discipline and consistency that have since paired with his attitude to every aspect of everyday life.
Michail’s three presentation keywords stand for kindness, sense and ambition, proudly embedded in the new Pironetic brand. He is always to be seen on field well-equipped with all three of them into a remarkable personal style marking his signature in the new brand.
Movement and style – a perfect combination
Tsvety came up with the idea of having her own perosonal clothing brand way back in the beginning of her tennis career. Wimbledon’s white, elegant outfits, the colourful fashion dresses designed for each season and styled for comfort and perfection are just a small part of the things that inspired her imagination.
For Michail the perfect match in an outfit is a must. “I find myself quite pedantic when it comes to style-matching. When I was in professional football, I always had my outfits ironed to perfection and styled in colour to match the shoes. I wouldn’t let anyone touch my football bag and had everything carefully folded and prepared to the smallest detail. Getting the right style with care was a kind of ritual to me before the games and it helped get in the right mood and concentration. Nowadays, I am still very dedicated to detail, not only when it comes to vision.”
Their shared love for sports and creativity brought spontaneously the new initiative to start their own sports and lifestyle clothing brand – Pironetic.
The Pironetic brand is marked by the talent of its creators in putting a dedication to each detail so that when worn the clothes allow for each individual to feel the comfort of expressing their own style in a confident and happy way. A proof of style that embeds the values that the brand brings and that best describe its mission and authors behind it: ambitious, brave, responsible.
Pironkova+energetic+athletic+aesthetic. With one prefix and a common suffix the new brand was born – Pironetic!
To Michail the choice of a brand name was more than logical – “She is an excellent tennis player, a sports person, a young role model to many with her natural and relaxed style”.