About Us

About us

Founded in 2016 in the heart of Plovdiv, Pironetic is a brand for stylish and modern sports and casual wear.


The challenges of intense daily life for the modern woman constantly make her look for a balance between work, family, social life, sports, and many other commitments, while always trying to look good, be modern and different. Pironetic's mission is precisely to create clothing that is comfortable to move, with a striking and different sporty-elegant design.


The authors of the Pironetic brand are tennis player Tsvetana Pironkova and Mihail Mirchev.


The founders of Pironetic

Tsvetana Pironkova - Creative Director of Pironetic

Tsvetana Pironkova (Tsveti) is the most successful Bulgarian tennis player in the history of Bulgarian sports in the last 10 years, and in 2010 she became our first rocket to reach the Wimbledon semifinals. In 2014, in Sydney, Australia, she also earned her  World WTA Tennis Association (WTA) prestigious title.


She has also recorded spectacular victories over many of the best in the sport - Anna Ivanovich, Vinas Williams, Victoria Azarenka, Elena Dementieva, Nadia Petrova, Li Na, Angelik Kerber, Petra Kvitova, and others. She has been on the tennis court since she was 4 years old, and 10 years later, at the age of 14, she has become a professional. Since then, she has not stopped several times a year to cross the world in pursuit of her dreams. Thanks to professional sports, Tsveti gets to know different countries and cultures around the world as well as herself. She is a passionate fan of fashion and art in all their manifestations. He likes to visit new places, museums, and galleries, as well as discover new fashion and sports brands.


The three words that Tsveti describes herself and write down in the message of the new Pironetic brand are responsible, timid, bold.


Just like in tennis and business, Tsveti puts her whole heart into it, creating with ease and pleasure the work well done to give birth to the beautiful emotion of the new Pironetic brand.


Mihail Mirchev - CEO of Pironetic

While behind the creative and emotional line of the brand stands Tsveti, Mihail brings to the development of the Pironetic brand his business flair and entrepreneurial experience, combined with a balanced sense of style and perfectionism.


For Mihail, sports are an integral part of his entire life and everyday life. He is involved in professional football until the age of 21 when a serious injury takes him out of the field but remains forever grateful for the professional sport from which he learns hard work, discipline, and perseverance, which inevitably help him in every area of ​​life.


Mihail describes himself with three words of kindness, sense, and ambition. He is always outfitted with all three combined in elegant style, regardless of the occasion. This is also his personal handwriting in the new brand.


Movement and stylish look - the perfect combination

Cveti has an idea for her own brand at the beginning of her sports career. Beautiful tennis dresses, white, elegant Wimbledon suits, saturated court colors are just some of the things that spark her imagination. "To me, the sports team is not just a comfortable outfit you use during your workout. I have great pleasure in choosing a new team. The right design, color, fabric and even a message on the T-shirt give me the mood and even the motivation to train and match, ”says Tsveti.


"Sportswear is more than just comfortable clothes to use for workouts for me. When I choose my new outfit, I'm really happy and looking at every detail. Choosing the right design, color, fabrics and even slogans printed on the T-shirt, means a lot to find the right mood and even the motivation to practice and play, "Tsveti shares.

For Mihail, it is important that his team is always perfectly matched. "I'm a little meticulous in that direction. When I was playing football professionally, I kept my team clean and perfectly ironed, and the buttons matched with it. I did not allow anyone to touch my sports bag and arrange everything in it myself. It was kind of a ritual that helped set me up for the match. I still have a lot of details to this day, and not just in terms of my vision. ”


The love for sports and movement is the reason for Tsveti and Mihail to decide and take a new and bold initiative - created by their own sports brand Pironetic.


Pironetic launches with a women's collection that carries stylish and refined lines, saturated with original accents and details that distinguish it and bring a touch of talent and creative thought to its creators. she is ambitious, courageous and responsible in her message.


Pironetic is…

Choosing a brand name makes it difficult for its creators. For a very long time, they have been looking for something truly authentic, sonorous that can best convey their message.


Tsveti remembers the different names her fans and friends used to call her - over the years - Pironche, Pirondelli, Pironissimo (association with Bravissimo), Pironeta (association with Pironkova and rocket).

"I've always been told that one of my best qualities on the court is my movement and stamina, in other words, my athleticism."


Pironkova + energetic + athletic writes Flowers on a single sheet and so spontaneously says "Pironetic"!


For Mihail, choosing a name associated with Tsveti is more than logical - "She is a famous athlete, a role model for many young people, and also a young woman with a very natural and casual style."


Beloved Plovdiv ...

Last but not least, the Pironetic brand brings the love of the two to the city of Plovdiv. It is no accident that they choose to grow their business here. They are proud to say that the brand's home is in the heart of Bulgaria and the cradle of the Thracian civilization, a city in which they are still eager to return after every trip.

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